Privacy Policy

Privacy Policy

Last updated: August 14, 2025

RLITI operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). RLITI is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your personal information.

Personal Information We Collect or Process

When we say "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified. Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following types of personal information:

Contact Information: Name, address, billing address, shipping address, phone number, and email address.
Financial Information: Credit or debit card numbers, financial account information, payment confirmation, transaction details, and other payment-related data.
Account Information: Username, password, security questions, preferences, and settings.
Transaction Information: Items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as your past transaction history.
Communications with Us: Information included in messages to us, such as customer support inquiries.
Device Information: Details about your device, browser, network connection, IP address, and other unique identifiers.
Usage Information: Information about how you interact with or navigate the Services.

Sources of Personal Information

Directly from you: When you create an account, use the Services, communicate with us, or otherwise provide personal information.
Automatically through the Services: From your device, browser, or cookies and similar technologies when you use our products or visit our websites.
From our service providers: When they collect or process personal information on our behalf, such as for payment processing, IT management, or data analytics.
From our partners or other third parties.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services: Process payments, fulfill orders, remember preferences, manage your account, facilitate shipping, handle returns or exchanges, allow product reviews, and create a personalized shopping experience.
Marketing and Advertising: Send marketing communications via email, text, or postal mail, and show online advertisements based on your activity on our Services.
Security and Fraud Prevention: Authenticate accounts, ensure a secure shopping experience, detect and prevent fraudulent, illegal, or malicious activity, and protect public safety.
Communicating with You: Provide customer support, respond to inquiries, and maintain our relationship with you.
Legal Compliance: Comply with applicable laws, respond to legal requests, investigate disputes, enforce terms of service, or protect our rights.

How We Share Personal Information

With service providers: Shopify, vendors, or other third parties providing services on our behalf.
With business and marketing partners: Provide marketing services or personalized advertising, in accordance with their privacy policies. You may have the right to opt out of targeted advertising depending on your location.
With your consent: When you direct us to share information or use social media widgets or login integrations.
With affiliates or within our corporate group.
In connection with business transactions or legal obligations: Such as mergers, acquisitions, bankruptcy, subpoenas, or enforcement of our policies.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you provide may be shared with Shopify and third parties in other countries to deliver and improve our Services. Shopify may also provide enhanced features that use data from your interactions with our store and other merchants. For details, visit the Shopify Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to third-party websites. We are not responsible for the privacy or security practices of these sites. Information you provide on public platforms or social networks may be visible to other users. Our links do not imply endorsement of third-party content.

Children’s Data

The Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has shared information with us, contact us to request deletion.

Security and Retention

We take reasonable measures to protect your information, but no security system is perfect. Avoid using unsecure channels to send sensitive information. We retain personal information as long as necessary to maintain accounts, provide Services, comply with legal obligations, resolve disputes, or enforce policies.

Your Rights and Choices

Access / Know: Request access to personal information we hold.
Delete: Request deletion of personal information.
Correct: Request correction of inaccurate information.
Portability: Request a copy of your information or transfer to a third party.
Opt out of Sale or Targeted Advertising: Opt out of “sale” or sharing for targeted advertising.
Manage Communications: Unsubscribe from marketing emails; non-promotional emails may still be sent regarding your account or orders.

We will not discriminate against you for exercising these rights. Verification or proof of authorization may be required for agents acting on your behalf.

Complaints

For complaints about our processing of personal information, contact us using the details below. You may also contact your local data protection authority depending on your location.

International Transfers

Your personal information may be transferred, stored, and processed outside your country. Transfers outside the European Economic Area or UK rely on recognized mechanisms such as Standard Contractual Clauses or equivalent legal frameworks.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in practices, legal requirements, or operational needs. Updates will be posted here with a revised "Last Updated" date.